Samantha Strong is the Executive Director of Brand Calendar at IHOP. In her role, she oversees product marketing, off-premise marketing and leads calendar planning and consumer insights research that drive menu and competitive offerings for the brand.
Throughout her tenure at IHOP, Samantha has spearheaded numerous initiatives including LTOs, movie partnerships and the evolution of IHOP’s core menu expansion and value offering. She brings expertise to menu strategy and implementation that has driven results and uncovered key insights for the brand.
Beyond her professional achievements, Samantha is a mentor and role model who empowers others to reach their full potential. As a leader of the Women @ Dine Team Member Resource Group, she developed programming and mentorship opportunities to engage women within the organization.
Samantha received her bachelor’s degree in business administration and her MBA in Marketing & Management from Drexel University’s LeBow College of Business.
A panel for every chapter of the family journey—because the conversation about ambition, family, and leading in this industry looks different for everyone, and all of it is worth talking about.
