Amy is the Chief Marketing + Strategy Officer for Taco Bell International – leading a team of creatives to drive sales, brand awareness, share the Taco Bell magic around the globe, and in turn, Build a Taco World.
Amy’s Yum! journey started 10+ years ago when she joined the KFC business with the LA&C team, and in 2019, she joined Global as Marketing Director for all things Retail Marketing. Throughout her Yum! Global career, she co-led the Crisis Recovery Team, launched KFC’s first-ever global creative campaign, finalized the Global Brand Tracker and RED Dashboard to set up KFC Global’s Retail Channel strategy, led a Strategic Pricing Project, rebooted RED Talks and so much more.
Since joining Taco Bell in 2021, Amy has made a tremendous impact on the U.S. Brand. From leading the product team to launch and re-launch successful products, to playing an integral role in the 2023 Brand and Business Marketing Plan, she’s taken the Brand to new heights. She helped elevate the emotional connection that Taco Bell fans have to our real, craveable food. In her current position, Amy is responsible for the marketing and strategy efforts for over 37 countries and territories around the globe. Amy has since launched Feed the Beat in the UK, Australia & Latin America, campaigns like Taco Tuesday, Encore Hours, Crossbar Bong and many more – all to build more brand love around the world.
