Melissa Fry brings over 25 years of restaurant and hospitality marketing experience to her role as Chief Marketing Officer at Twin Peaks. Recognized among Ragan’s Top Women in Marketing 2024, she has built a career developing award-winning campaigns and leading high-performing teams that bring brands to life through experiential dining and large-scale activations. Before joining Twin Peaks, Melissa led national and local marketing strategy for globally recognized restaurant brand Hooters of America, overseeing brand storytelling, field marketing, influencer partnerships, and signature activations such as international pageants and creative collaborations that delivered measurable sales growth. Known for her creative vision, digital expertise, and people-first leadership, she is focused on advancing Twin Peaks’ position as the leader in delivering an unparalleled experiential dining experience.
