Cristal Craven joined SynergySuite in 2022, bringing more than 25 years of experience in hospitality at the operator and vendor levels. As Director of Strategic Partnerships, Cristal uses her expertise in restaurant technology to build alliances across partners in ways that benefit and enhance SynergySuite’s clients. Her focus is on providing solutions and strategies that drive profit to the bottom line, enhance guest experience, and give value to the vendor/client relationship. She is also a co-founder of WORTH (Women Of Restaurants, Technology, and Hospitality).