Toni Martinez is a growth-focused marketing leader with years of experience in direct mail and data-driven strategy. She is passionate about helping brands grow by connecting with customers in ways that are measurable, human, and built to last. As part of the women-owned leadership team at direct2you, Toni is proud to represent a business built by and led alongside incredible women who believe in partnership, integrity, and doing the work the right way. She works closely with restaurant and multi-unit brands to turn direct mail into a modern growth channel, one that drives traffic, captures first-party customer data, and strengthens loyalty. Toni is known for her ability to connect the dots between data, strategy, and storytelling. Her approach is collaborative, thoughtful, and grounded in real-world execution. She holds a master’s degree from the University of Denver. Outside of work, Toni enjoys spending time with her husband, her family, and her fur baby, Peep. She brings the same care, intention, and authenticity to her work that she values in the women and teams she is proud to stand alongside.
